Today I heard a commercial for the local mall. A husband and wife are talking about shopping. Wife says she's going to save the environment by doing all of her shopping in one place. She then goes on to name a gazillion products she's going to buy in that particular mall - products that of course are not helping the environmental problem at all. Her husband congratulates her on doing her part for the ecology.
My first thought - GREENWASHING! I was amazed at how quickly that word entered my vocabulary. So great, now with my constant nitpicking of commercials and advertisements - bad grammar and faulty logic abound everywhere - I'll be scrutinizing them for greenwashing.
It's a good term, it's just bad for someone with my idiosyncrasies.