Wednesday, February 6, 2008

Green Term of the Week - LOHAS

I've done a few green terms so far on this blog, and I figured I'd make it a weekly feature. So Wednesdays (or thereabouts) I'll be bringing to you some new green term for you to mull over in your mind.

Today's green term: LOHAS

LOHAS is an acronym for Lifestyles of Health and Sustainability.  You'll see this term used on the blogs of people who espouse this type of lifestyle, and you will also see this term used prevalently in marketing materials because there is a huge market right now for the items that these people purchase. 

Those who live LOHAS tend to buy and grow organic and locally grown foods, drive hybrid or alternative fuel vehicles, purchase fair trade products, buy recycled items, build with green and sustainable materials, purchase energy efficient electronics and appliances, and invest with environmentally responsible companies. 

There's a great blog The Lohasian that reports on news of interest to the LOHAS community. Check it out.
Stumble Upon Toolbar

No comments: