Well, it was a GREEN book cover. There were tips for going green written all over it. You know who sponsored the book cover and put it in the newspaper? One of the local malls. On the side of the book cover is a perforated section of coupons for stuff in the mall - fast food, clothes, shoes, jewelry.
At the bottom corner of the book cover is says "Please recycle this cover at the end of the school year." But you know what? No where on the book cover does it say it is made from recycled paper.
That mall really has a good greenwashing, I mean marketing, department.