It just occurred to me that I never ran a final update on The Lorax Project that we'd been wondering about. One of the reasons is because on Earth Day, when their website was to be up and running, there were only a couple things on the site, and they were all marketing things aimed at adults. One was to raise money for a environmental organization. The other was for CFL bulbs.
I was very disappointed. There was nothing for kids on the site. But, I've visited since and the site has been expanded. There are activities for kids on the site now. Like this list of 20 things kids can do to "speak for the trees" or these games.